The Tourism Bureau of the Ministry of Transportation officially launched the brand new Taiwan Good Travel brand identity system this year (114) to enhance brand perception. They have specially planned a brand new "Taiwan Good Travel Mobile Museum," which will meet everyone this summer and autumn with a new 3.0 version! From August to November, the theme will be "New Mobile Travel Aesthetics," combining special activities for a touring exhibition in central, southern, and eastern Taiwan. For the first time, the Taiwan Good Travel vehicle will be transformed into a large mobile exhibition space, integrating art, design, interaction, and travel information through curatorial methods, bringing tourists a brand new low-carbon travel experience.
The first stop of the touring exhibition will take place on August 30 and 31 at the "Love Prairie" in Alishan, Chiayi. It will subsequently move to the Taitung Duli Visitor Center, Pingtung Binwan Pier, and Nantou Sun Moon Lake, among other locations. The new vehicle design will turn the vehicle body into part of the scenery and incorporate local special activities, showcasing aesthetics in motion.
Highlights of the exhibition at a glance!
The "Taiwan Good Travel Mobile Museum" plans four major thematic highlights. The Taiwan Good Travel brand 3.0 exhibition area will fully present the newly upgraded travel aesthetics, showcasing the core spirits of "sense of security," "minimalist beauty," and "slow travel" through stunning visual designs of new vehicle paint and special bus stops. The low-carbon travel area will introduce over 80 routes connecting Taiwan and its outlying islands, including selected attractions like Jiufen, Jinguashi, Sun Moon Lake, Kenting, the Huadong Valley, and Penghu. The Tropic of Cancer exhibition area will lead the public to explore natural ecology and landscape aesthetics from the perspective of the "23.5° Green Gem." The Tourism 100 highlights exhibition area will tell you how to easily explore the highlights of each region with Taiwan Good Travel.
Fun, exciting, and great gifts all the way!
The event plans multiple interactive games, including photo opportunities with the popular "Oh Bear Driver," experiencing beautiful bus window views, and flipping through the in-bus travel map to find inspiration for the next trip. In addition, each session will offer limited "Taiwan Good Travel Window View Postcards." As long as you take a photo with the postcard at the exhibition site and upload it to your personal social media, you can enter a lucky draw on-site. Prizes include food vouchers, dining group coupons, convenience store gift cards, and more (each person is limited to one draw per session, and the number of gifts is limited, while supplies last)!
The Tourism Bureau of the Ministry of Transportation stated that to enhance the overall impression of Taiwan Good Travel, they are not only launching a new brand identity but also simultaneously starting a new vehicle paint job and setting up special bus stops. This allows Taiwan Good Travel to reflect the hearts of travelers through the window views as it passes by attractions, fully embodying the core spirit of the "Taiwan Good Travel" brand. Furthermore, riding the "Taiwan Good Travel" routes is not only easy this year; if you hold an electronic ticket (including electronic payment) before October 31, you can enjoy half-price discounts on over 60 routes across Taiwan! In the Hualien area, four routes even offer free fares when using electronic tickets (including electronic payment)! For more activities and discount information, please visit the official "Taiwan Good Travel" website. Let’s ride Taiwan Good Travel together and explore a new aspect of travel aesthetics in motion, discovering Taiwan's diverse charm!
"Taiwan Good Travel Mobile Museum" 3.0 exhibition schedule:
1. Chiayi: Alishan National Scenic Area, Niu Pu Zai Love Prairie (Alishan 23.5˚ Romantic Sense): August 30, August 31, 15:00-21:00
2. Taitung: East Coast National Scenic Area, Duli Visitor Center (2025 Moonlight Sea Music Festival): September 8, September 9, 14:00-20:00
3. Pingtung: Dapeng Bay National Scenic Area, Binwan Pier (Light One Bike): October 18, October 19, 09:00-17:00
4. Nantou: Sun Moon Lake National Scenic Area, Xiangshan Visitor Center (Sun Moon Lake Fireworks Festival): November 15, November 16, 14:00-21:00
More related websites:
Taiwan Good Travel official website: https://www.taiwantrip.com.tw/
Taiwan Good Travel half-price discount: https://www.taiwantrip.com.tw/holiday/index.html
